The travel
industry is an emerging niche of the 21st century. However, it always needs
huge content and press to drive organic traffic. The links are the new press
and the links or press is an essential phenomenon for traffic.
In this
article, we will unveil the most appropriate link building tips. You should
adopt these tips and earn links for your websites and blogs. The article is
helpful to drive organic traffic on your sites for the next year.
Let’s have a
look.
Press Trips
Press trips
are actually made for the travel industry. The travel industry can get benefit
from press trips. As press trips make sense for the travel sector. Press trips
are in direct connection with travel journalists and travel industry. Thus, a
travel company hires a travel blogger or journalist and offers him/her a free
trip. The company sends its blogger to a specific destination for coverage. For
that, the company bears all his expenses (food, accommodation, travel). Thus,
the trip of the blogger is free, and in exchange, he gives coverage and organic
links to the company. Sometimes, this type of link building might get expensive
for the travel company. But, the travel press is an appropriate way to get
links.
Publicity Stunt through a Product
The travel
company should do unique publicity stunts through its product. Let me give you
an example. Here, I am mentioning about Airbnb company. This company adopted
the product stunt for earning links and press. The product of the Airbnb was
the Barbie Malibu Dream House. However, this was the product stunt of the
Airbnb for publicity. The company announced that you need to pay $60 to stay in
your barbie dream house per night. However, this was a super amazing publicity
stunt of Airbnb. First, think of a unique product of your company and publicize
your product. This will help you to earn appropriate links and press.
Dream or Eye-Catching Job
These days,
everyone is looking for a dream job. It is hard to find an eye-catching or
dream job for yourself. As a travel company, you can generate a dream job for
job seekers. This will help you to create organic press and links for your travel
company. However, this is not easy to create a dream job, but it is not
something impossible. Generate an eye-catching or fun job with some deadlines.
Throw an online or offline contest to get your dream or fun job. The response
will be beneficial for your travel company. If the process is done
appropriately, you will get great success. However, you should offer this dream
job for a short period of time. A pro tip here is, offer a fun job that will
not affect your marketing budget directly or indirectly. Try to lighten up the
risks while offering this temporary and fun job.
Earn Links Through Guest Posts
Link building
for any website is an essential thing, for sure. However, every online company
wants to build links through blogs. Building links through blogs are the
appropriate way. Thus, there are guest blogs for link building. Sometimes, link
building through guest blogs might go wrong. As the bloggers demand huge amount
for a single blog. In this scenario, you need to understand the importance of their
blog for your website. If it seems to be less important, ignore the guest post.
Research of Pages
As a travel
company, you can build links for your website through resource pages. For this
purpose, find resource pages links and get involved in the local resources.
Paid Links for Travel Industry
The travel
industry involves getting paid links. Many travel companies use the paid links
tactic for link building. But, I suggest using bloggers instead of paid links
Creative Designs and Visual Art
Creative designs,
maps, and visual art will get you organic links and press.
Feedback
Always try to
get feedback from your audience. This will help you to make changes to your
site and business. Through positive changes, you will get organic traffic and
links.
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