As a business
person, you might think of purchasing a famous brand’s franchise. From a
business point of view, a franchise is always a worth buying decision. For example,
Planet Fitness, Great Clips, Ace Hardware, imagine yourself a franchise owner
of these brands. As an entrepreneur,
purchasing a franchise of a well-known brand is a smart move. Well, to become a
successful franchise owner, you need to learn some marketing strategies. You
need to understand the relation of the customers with a specific brand.
Moreover, you should know the consumer’s journey with this brand.
Before
entering into any franchise, you need to do research on the brand. Make efforts
in research. Do online researches, offline researches, use your laptops and
smartphones for research purposes, before cracking any decision. Learn and
interpret the statistics of franchises. You should know the stories of
franchisors and franchisees. Moreover, you should keenly observe the customers’
journey. However, the stats of a company will help you to understand the
necessity of physical store and purchasing habits.
Owning a
franchise is not an easy job. You need to learn to manage a major shift for
running a franchise successfully. Making your customers happy is always a big
challenge for franchisors and franchisees. For running your franchise
successfully, you need to learn the new shopping habits of customers. Adopt new
guidelines and sightlines for the franchisors and brands.
Managing the Major Shift
The buying
habit of customers has been changed for the past five years. Everything is
changed now due to digital trends. However, digital technology has changed the
ways of marketing as well. Now, it is time for digital marketing. For every
brand, a company uses digital marketing tactics. People usually find their
smartphones convenient for searching for each and everything. Yes, people use
their smartphones to find a product or a physical store of a brand. Thus,
whatever franchise you are, you need to adopt new digital marketing tactics.
Digital marketing does not affect the franchises the most. Franchises are still
doing their traditional marketing. But, if you do adopt digital marketing
trends, it will be beneficial for your franchise. However, a coupon, flyer,
word of mouth, banner, the mail is enough marketing tactics for the franchise.
Thus, as a franchise, you need to manage the shifts. Managing the shifts is a
significant rule for a franchise. As a franchise, you should manage digital
marketing trends and traditional marketing ethics.
Study the Stats of Some Major
Franchises
Stats can
show you the impacts of marketing trends and customer’s journey. However,
before deciding, you need to learn some case studies through the stats.
- Google showed that 76% of people, who have smartphones search for a product on their phone. And after the search, they visit the business within a day. Moreover, 26% of them make a purchase from the stores.
- Adweek showed that 88% of people search for products on their laptops and smartphones, before purchasing it. However, before paying a physical visit, people find an online search of the product convenient.
- Bazaar voice showed that brick-and-mortar made its 45% sales online. Moreover, the online sales of brick-and-mortar are increasing year over year at the rate of 15%.
- Goggle showed that near me word has increased the online search over 500% within the past 2 years. Moreover, the most searched phrase is can I buy or how to buy.
However,
there are immense changes in online marketing and sales. Thus, franchisees
should know about new trends and digital marketing ethics. If you want to own a
franchise, you should be ready for traditional as well as digital marketing
tactics.
